Keep every creator relationship in one place with influencer CRM built for agencies

Your creator relationships are your agency's most valuable asset. Yet most agencies manage them in spreadsheets that nobody updates. SocialGrow gives you a searchable, filterable creator CRM with profiles, contact info, niche, rates, collaboration history, and performance data — all in one place.

What Each Creator Profile Contains

• Basic info. Instagram handle, profile picture, bio, follower count, engagement rate, all pulled live from Instagram.
• Contact details. Email, phone number, WhatsApp, preferred communication channel.
• Niche and content style. Categories, content formats (reels, stories, static posts), aesthetic tags (minimal, bold, lifestyle, educational).
• Rates. Current negotiated rates per content type. Historical rate changes tracked over time.
• Collaboration history. Every campaign they've worked on with your agency: what content they created, how it performed, and which brand client it was for.
• Contract and payment status. Active contracts, signed agreements, pending invoices, payment history.

Search and Filter

Find the right creator for any campaign in seconds, not hours.

• Filter by niche: "show me food creators in Mumbai with 50k+ followers."
• Filter by rate range: "creators under ₹12k per reel."
• Filter by past collaboration: "creators who worked with Brand X and hit above 3% engagement."
• Filter by availability: tag creators as Available, In Campaign, or On Hold.

Why Spreadsheets Break at 10+ Creators

At 5 creators, a spreadsheet works. At 10, it starts to crack. At 20+, it's actively costing you money.

• Outdated data. Someone updates their follower count in the spreadsheet, but nobody updates the shared copy. Your team is pitching creators with three-month-old numbers.
• No search. You can't type "Delhi food creator 50k reel" into a spreadsheet. You scroll until your eyes glaze over.
• No history. Was Priya good on the Nykaa campaign or was that someone else? Spreadsheets don't link to past performance.
• No pipeline. Who's available right now? Who's mid-campaign? Spreadsheets don't track status.