Keep every creator relationship in one place — influencer CRM built for agencies

Your creator relationships are your agency's most valuable asset. Yet most agencies manage them in spreadsheets that nobody updates. SocialGrow gives you a searchable, filterable creator CRM with profiles, contact info, niche, rates, collaboration history, and performance data — all in one place.

What Each Creator Profile Contains

• Basic info. Instagram handle, profile picture, bio, follower count, engagement rate — pulled live from Instagram.
• Contact details. Email, phone number, WhatsApp, preferred communication channel.
• Niche and content style. Categories, content formats (reels, stories, static posts), aesthetic tags (minimal, bold, lifestyle, educational).
• Rates. Current negotiated rates per content type. Historical rate changes tracked over time.
• Collaboration history. Every campaign they've worked on with your agency — what content they created, how it performed, and which brand client it was for.
• Contract and payment status. Active contracts, signed agreements, pending invoices, payment history.

Search and Filter

Find the right creator for any campaign in seconds, not hours.

• Filter by niche — "show me food creators in Mumbai with 50k+ followers."
• Filter by rate range — "creators under ₹12k per reel."
• Filter by past collaboration — "creators who worked with Brand X and hit above 3% engagement."
• Filter by availability — tag creators as Available, In Campaign, or On Hold.

Why Spreadsheets Break at 10+ Creators

At 5 creators, a spreadsheet works. At 10, it starts to crack. At 20+, it's actively costing you money.

• Outdated data. Someone updates their follower count in the spreadsheet, but nobody updates the shared copy. Your team is pitching creators with three-month-old numbers.
• No search. You can't type "Delhi food creator 50k reel" into a spreadsheet. You scroll until your eyes glaze over.
• No history. Was Priya good on the Nykaa campaign or was that someone else? Spreadsheets don't link to past performance.
• No pipeline. Who's available right now? Who's mid-campaign? Spreadsheets don't track status.