Content review inbox — creators submit drafts, agency approves

Stop reviewing creator content through WhatsApp forwards, Google Drive links, and email attachments. Creators upload reel drafts directly into your review inbox. Your team reviews inline with a built-in video player, threaded comments, and one-click approve or request revision.

How the Review Inbox Works

1. Creator uploads reel draft, image, or video with caption, hashtags, and any notes.
2. Your team gets a notification — new content ready for review.
3. Open the submission in the full-screen review player. Watch the video, read the caption, check hashtags against brief.
4. Approve, request a revision with specific threaded comments, or schedule for posting.
5. If revisions are needed, the creator sees your feedback, makes changes, and resubmits.

Inline Review Features

• Built-in video player. Watch reels and videos directly in the review interface — no downloading, no opening external apps.
• Side-by-side brief view. See the original brief requirements next to the submitted content. Check captions, hashtags, and brand guidelines at a glance.
• Threaded comments. Leave feedback tied to specific elements. The creator sees a clean thread, not a scattered WhatsApp conversation.
• Revision history. Every version of the content is saved. See what changed between v1 and v2. No one can claim "you approved the old version."

Why Email and WhatsApp Break Content Review

• Version chaos. "Is this the latest version?" "No, Priya sent v3 on WhatsApp but v4 by email." Reviewing the wrong version wastes hours and frustrates creators.
• Scattered feedback. Comments spread across DMs, emails, and Slack threads. The creator misses half of it. Revision rounds multiply.
• No audit trail. You approved the content. The brand client says they never approved it. There's no record of who approved what and when. SocialGrow logs every action.
• File size limits. WhatsApp compresses videos. Email rejects files over 25MB. Creators upload reels directly into SocialGrow with no size or quality loss.