How to Send Product Links in Instagram DMs with Product Cards

Product cards let your Instagram auto-DM send a swipeable shelf of products instead of a plain link. Each card shows a photo, the product name, an optional short description, and a button such as “Shop now”. When someone comments LINK on your Reel, they get up to 10 cards they can swipe through and tap to buy, the same way they’d browse a shop.

It’s built for the “comment LINK and I’ll DM you” posts that affiliate creators, try-on hauls, gift guides, and small shops already run. A plain list of URLs looks like spam. Cards look like products.

Set up product cards in SocialGrow. They’re included in the paid plan, with a 7-day free trial and no card needed.

Plain links vs product cards

	Plain link in a DM	Product cards
What people see	A long URL, sometimes with a small preview	A photo, product name, short detail, and a button
Several products	A list of links that is hard to tell apart	Up to 10 cards, swipeable side by side
Affiliate links	Long tracking URLs on show	The URL sits behind a clear “Shop now” button
Button text	None	Editable, for example “Buy on Amazon”
Clicks	Depends on the tool	Counted by SocialGrow

Who product cards are for

• Affiliate creators sharing Amazon, Flipkart, Myntra, Meesho, or brand affiliate links: “Comment LINK for everything I’m wearing.”
• Gift guides and roundups where one Reel features 5 to 10 products.
• Small shops on Shopify, Instagram-first stores, or WhatsApp catalogs who want to send the exact items from a post.
• Digital product creators sending a Gumroad template, course, or preset pack.
• Service businesses with a few packages, each with its own “Book now” button.

How to set up product cards

1. Create an AutoDM and choose the trigger, usually Comments on a Post/Reel with a keyword like LINK or SHOP. Product cards also work when someone DMs you a keyword or replies to your Story.
2. In the message step, switch from “Text message” to “Product cards”.
3. Paste the first product link. SocialGrow reads the page and fills in the product name and photo. Check both. If nothing comes through, type the name (up to 80 characters) and upload a photo.
4. Add an optional description, such as the price, size, or “20% off with code SAVE20”, up to 80 characters.
5. Change the button label if you like. “Shop now” is the default; “Buy on Amazon”, “Get the deal”, or “See colours” are often clearer.
6. Add more cards (up to 10) and use the up and down arrows to put your best seller first.
7. Choose a send delay if you want one (from 30 seconds to 15 minutes) so the DM doesn’t arrive the instant someone comments.
8. Test from a second account. Comment the keyword, swipe through the cards, and tap each button to make sure every link opens the right product.

Tips for cards that get tapped

• Lead with the product people asked about. If the Reel is about one jacket, that jacket goes on card 1.
• Use real product photos on a clean background. Lifestyle shots work too, but the item should be obvious at thumbnail size.
• Keep names short and specific. “Linen shirt, sage green” beats the full 15-word marketplace title.
• Put the hook in the description. Price, discount code, or “back in stock” gives people a reason to tap now.
• Match the button to the destination. “Buy on Amazon” tells people where they’re going, which builds trust for affiliate links.
• Fewer, better cards. 3 to 5 relevant products usually get more taps than 10 loosely related ones.

What to say in your caption

Tell people what they’ll get and the exact word to comment:

• “Comment LINK and I’ll DM you all 6 products from this video.”
• “Want the full gift guide? Comment GIFT for the links.”
• “Comment SHOP and I’ll send you the outfit, piece by piece.”

Add public replies (“Sent! Check your DMs”) so other viewers can see the keyword works. SocialGrow rotates between your reply variations and @mentions each commenter.

Good to know

• Product cards replace the text message for that automation. Follow requirements, contact capture, attachments, and follow-up messages are turned off on product-card automations, so use a separate automation if you need those.
• Links must be public HTTPS pages. Any store or affiliate network works, and you don’t need to connect a store.
• Affiliate commission is tracked by the merchant or network, not by SocialGrow. Keep using your normal affiliate links.
• Clicks are counted in the automation’s activity, so you can see which campaigns drive taps.

For more ways to turn product questions into sales, see the DM-for-price selling guide and these Instagram auto-reply message examples. If you’re new to comment-to-DM automation, start with how to set up Instagram auto reply.

Try product cards free for 7 days and send your next “comment LINK” post as a swipeable shop.