SocialGrow Help Center

How to create reusable message templates

Save common AutoDM messages once and reuse them across your SocialGrow workflows.

Message templates Updated August 26, 2026

Message templates help you keep common replies in one place instead of rewriting them for every AutoDM.

Create a template

  1. Open Message templates under AutoDMs.
  2. Choose Create template.
  3. Add a template name so you can recognize it later.
  4. Write the message content.
  5. Choose Create.

Use variables

Templates support these variables:

  • {{username}} — the person’s Instagram username.
  • {{first_name}} — the person’s first name when available.
  • {{post_caption}} — the caption of the related post when available.

Write the message so it still sounds natural when a variable is empty or unavailable.

You can edit or delete a template from the same page. Saving a template does not launch an AutoDM by itself; it only makes the message available for reuse.

Still stuck?

Tell us what you tried and we’ll help you finish the setup.

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